All Natural is now the most influential health label in restaurant selection¹. Put it on your menu, and drive traffic all day long.

17.7%

growth in "natural" menu callouts since 2012.⁴

90%

of millennial consumers are more likely to visit a restaurant if they know it offers All Natural protein options.²

77%

of consumers are more likely to visit a restaurant if they know it offers No Antibiotics Ever All Natural Turkey.²

94%

of consumers who regularly order all natural proteins are more likely to visit a restaurant if they know it offers No Antibiotics Ever All Natural protein options.²

43%

of consumers who regularly order All Natural turkey are more likely to order a menu item if it is made with JENNIE-O^® brand All Natural turkey.²

43%

of consumers who regularly order No Antibiotics Ever All Natural turkey are more likely to order a menu item if it is made with JENNIE-O^® brand No Antibiotics Ever All Natural turkey.²

Example:

What is All Natural?

JENNIE-O^® All Natural turkey products are always minimally processed with no artificial ingredients.

Our extensive line of All Natural* turkey products have many benefits in addition to being All Natural, including:

• No Hormones or Steroids**
• No Nitrates or Nitrites***
• No artificial colors or flavors
• No MSG added
• No Allergens
• No Gluten

*Minimally processed with no artificial ingredients. **Federal regulations prohibit the use of hormones or steroids in poultry. ***Except those naturally occurring in celery. ¹2017 Food & Health Survey. International Food Information Council Foundation. ²Value of All Natural Turkey. Datassentials Omnibus, 2017. ³Technomic & 2016 Iconoculture Brief, Ingredion Europe. ⁴SNAP Datassential Menu Database, 2016. ⁵Based on 2015-2017 menu data. Datassential Menu Trends, 2017. ⁶Assumes a 50-cent per pound difference between All Natural and conventional turkey and using 3 ounces of turkey per sandwich.